Get to Know Us Better – AsianBookie

About Us – AsianBookie, the Trusted Betting Platform for Malaysian Players

We were built by Malaysians, for Malaysians – with one clear goal: to be the most trusted, most user-friendly and most relevant online Sports Betting and casino platform for local players.

Licensed & Regulated 100,000+ Active Members Operating Since 2015 24/7 Support
0
Registered Members
9
Years in Operation
25+
Sports Categories
500+
Games Available
98%
Satisfaction Rate
24/7
Customer Support
Who We Are

AsianBookie – More Than Just a Betting Platform

Since we first launched in 2015, asianbookie has grown into one of Malaysia's most trusted online sports betting and casino platforms. What began as a small effort to deliver a better betting experience for Malaysian players has since expanded into a platform serving over 100,000 active members nationwide.

Unlike many international platforms that are simply "translated" into Bahasa Melayu, asianbookie was built from the ground up with a clear understanding of what Malaysian players actually want. We know that football fans here care far more about the Malaysia Super League and the EPL than leagues they have never heard of. We know that badminton holds a special place of pride in the hearts of Malaysians. We know that local players are far more comfortable with Touch 'n Go eWallet and DuitNow than with cumbersome international payment methods.

This deep understanding is what sets asianbookie apart. It goes beyond translation or adaptation – this is a platform genuinely built with the context and needs of Malaysian players at its core.

2015 Year Founded
MY Malaysia Focus
RM10 Minimum Deposit
ms-MY Bahasa Melayu
AsianBookie's Mission & Vision
Our Mission

To deliver the safest, fairest and most enjoyable Sports Betting and online casino experience for every Malaysian player – with a commitment to transparency, data security and sincere customer support in Bahasa Melayu.

Our Vision

To become the number one online betting platform of choice for Malaysian players by fostering a community that bets responsibly, plays with knowledge and enjoys every experience with asianbookie.

Our Core Values
Transparency Security Fairness Innovation Responsibility
What Sets AsianBookie Apart

Six key advantages that keep asianbookie the first choice for Malaysian players from every corner of the country

Built Specifically for Malaysia

From the Malaysia Super League to Thomas Cup badminton, from Touch 'n Go eWallet to DuitNow – every aspect of asianbookie is designed with Malaysian players' context and needs as the priority. This is not a global platform translated for local use; it is a platform born from a deep understanding of local culture and interests.

Licensed, Safe & Regulated

Asianbookie operates under an official licence and is subject to strict compliance requirements that ensure fair play and the protection of player funds. 256-bit SSL encryption safeguards all transactions and your personal data in accordance with international standards and Malaysia's PDPA 2010.

Fast & Stable Platform

The asianbookie infrastructure is specifically optimised for Malaysian internet connections – whether Unifi, Maxis, Digi or 4G/5G mobile data. Pages load fast, live casino streaming runs smoothly without lag, and odds update in real time so no opportunity goes to waste.

The Perfect Mobile Experience

Over 80% of asianbookie players access the platform via mobile – and we have built every feature with smaller screens as the top priority. From Sports Betting slip to live baccarat table, everything runs smoothly on Android or iPhone with no additional app download required.

Fast Deposits & Withdrawals

No more waiting hours for funds to reach your account. Deposits via Touch 'n Go eWallet, GrabPay, Boost, ShopeePay, DuitNow or FPX (Maybank2u, CIMB Clicks) are processed in under 2 minutes. Winnings withdrawals are processed just as quickly, sent directly to your Malaysian bank account or e-wallet.

24/7 Customer Support in Bahasa Melayu

The asianbookie customer support team is available around the clock via live chat, email and WhatsApp. All our agents are fully fluent in Bahasa Melayu – no misunderstandings, no language barriers. We understand what you need because we come from the same community.

Our Journey

From a Small Idea to a Major Platform

Every great platform starts with one simple question: "Why is there nothing truly great for us?" That was the question behind the founding of asianbookie in 2015 – and the answer to it continues to drive our growth to this day.

2015
The Founding of AsianBookie

A small team of Malaysian sports enthusiasts and technology experts came together to build a betting platform that truly understands local players. Operations began with a focus on the Malaysia Super League and the EPL.

2016 – 2017
Expansion into Live Casino

Following a strong response from the football community, asianbookie launched its Live Casino section featuring high-quality baccarat, roulette and blackjack tables. This phase marked the beginning of partnerships with world-class live casino providers.

2018 – 2019
VIP Programme & Badminton Introduction

The VIP Rewards Programme was launched to recognise member loyalty. Badminton coverage was expanded to include the Thomas Cup, All England and Malaysia Open – meeting the strong demand from local players.

2020 – 2021
e-Sports Expansion & Mobile Optimisation

E-sports betting launched with coverage of Mobile Legends, Dota 2 and Valorant. The platform was fully re-optimised for a smoother mobile experience. Touch 'n Go eWallet and DuitNow payment integrations were completed.

2022 – Present
100,000+ Members & Still Growing

Asianbookie reached the milestone of 100,000 active members. The Jackpot section, dedicated Blackjack tables and Match Odds were launched. The team grew to over 200 full-time staff dedicated to delivering the best experience for Malaysian players.

Our Values

The Principles We Live By Every Day

Numbers matter, but they don't tell the whole story. Behind the impressive stats and figures, asianbookie holds firm to the core principles that guide every decision we make – from product design right down to how our customer support team responds to your enquiries.

Full Transparency

All odds, bonus terms and game rules are stated clearly in Bahasa Melayu. There is no fine print hiding important conditions. What you see is what you get.

Absolute Data Security

Your personal and financial information is protected with the latest encryption. We do not sell or share your data with third parties without your consent – a policy we uphold in full compliance with Malaysia's PDPA.

Fairness Across All Games

All slots, digital casino games and live tables at asianbookie are independently audited to ensure consistent randomness and fairness. Players can be confident that every round is free and unmanipulated.

Responsible Gaming

Asianbookie provides self-exclusion tools, deposit limits and support resources to ensure every member plays within healthy boundaries. We believe safe entertainment matters more than any short-term business gain.

Continuous Innovation

The asianbookie tech team continuously updates the platform to deliver the best possible experience. From adding new game categories to performance optimisation, we never stop pushing to be better.

Community Above All

Asianbookie is more than a platform – it is a community of Malaysian players who share the same passion. We continuously listen to member feedback and make improvements based on what our community actually wants.

What AsianBookie Offers You

A full overview of the betting and entertainment ecosystem at asianbookie – all in one platform

Nearly a decade in, asianbookie has grown well beyond a football betting platform. Today, our platform offers a complete online entertainment ecosystem – covering sports betting, Live Casino, slots, blackjack, jackpot and much more. All under one account, with a single deposit usable across every category.

Above all, asianbookie stays genuinely relevant to the Malaysian context. We do not just offer the English Premier League – we provide in-depth coverage of the Malaysia Super League, the nationally beloved Thomas Cup badminton, and esports betting that is growing fast among younger Malaysians who follow Mobile Legends and Valorant with real passion.

Sports & LIVE Betting

25+ categories, real-time odds, in-play betting

Live Casino

Baccarat, Roulette, Blackjack, Sic Bo 24/7

Slots & Jackpots

500+ slots, high-value progressive jackpots

VIP Programme

Rewards, cashback & exclusive privileges

All asianbookie services are intended for individuals aged 18 and above who gamble responsibly. We comply with all applicable legal and regulatory requirements. For more information, please visit the Terms & Conditions and Responsible Gaming ours.

Payment Methods We Support
Touch 'n Go eWallet
Instant
GrabPay
Instant
DuitNow
QR & Transfer
Boost
Fast & easy
ShopeePay
In the Shopee app
FPX
Maybank2u, CIMB Clicks

All deposits are processed in under 2 minutes with zero processing fees. Withdrawal of winnings to your bank account or e-wallet is just as fast.

The People Behind AsianBookie

A dedicated team committed to making every experience you have at asianbookie the best it can be

Razif Hadzri
Chief Executive Officer

Over 15 years of experience in Malaysia's financial technology and digital entertainment industry. A leader who believes the best products are built on a genuine understanding of the people who use them.

Farah Amirah
Chief Technology Officer

A specialist in large-scale digital platform development with deep expertise in performance optimisation for the Southeast Asian market. Leads an engineering team of over 50 people who keep asianbookie fast and stable at all times.

Hafiz Azlan
Head of Sports Operations

A former sports journalist with a deep passion for the Malaysia Super League and the EPL. Responsible for ensuring that sports coverage on asianbookie remains relevant, in-depth and up to date for Malaysian players.

Nurul Hidayah
Head of Customer Experience

A specialist in digital customer service with an outstanding track record of building multilingual support teams. Leads the 24/7 support team to ensure every asianbookie member query receives a prompt and accurate response.

Behind these four leaders is a team of over 200 dedicated staff – spanning software engineers, cybersecurity specialists, sports analysts, live casino dealers and customer support agents – all working together to keep asianbookie the premier platform for Malaysian players.

Our Milestones

The Trust We Have Earned Over the Years

Numbers and certifications matter, but the trust that means the most comes from something far simpler – players who keep coming back, and players who recommend asianbookie to their friends. That is the recognition we value above all else. That said, official industry accolades also serve as objective proof of our commitment to excellence.

Malaysia's Best Betting Platform 2023

Recognised by a panel of Southeast Asian iGaming industry judges based on user satisfaction, product innovation and responsible gaming practices.

Best Customer Service Award 2022

Recognised for achieving a customer support response time of under 3 minutes and a satisfaction score exceeding 97% throughout 2022.

ISO 27001 Cybersecurity Certificate

Asianbookie's information security management system has achieved ISO 27001 certification, demonstrating full compliance with the highest international standards in data protection.

Malaysia Responsible Gaming Icon 2023

Recognised for a comprehensive responsible gaming programme that includes self-exclusion, deposit limits and problem gambling support resources in Bahasa Melayu.

Community Voices

What Players Say About AsianBookie

More meaningful than any industry award, these are the voices from the Malaysian player community who have made asianbookie a regular part of their daily entertainment.

"Been with asianbookie for 4 years now. A platform that truly gets Malaysian players. Full coverage of the Super League, TNG deposits in under 2 minutes, and customer support that replies fast in BM. There's no reason to go anywhere else."

Syamsul A.
Petaling Jaya, Selangor

"The asianbookie live baccarat table streams smoother than any other platform I've tried. The dealers are friendly and happy to chat a little while the game is on. Winnings hit my bank account in under an hour."

Rozita M.
Johor Bahru, Johor

"Betting on Mobile Legends esports at asianbookie is a great experience. Odds for MPL Malaysia update quickly, and LIVE betting is available too. Young players like me need a platform that truly understands the esports world – asianbookie really delivers."

Hafiq Z.
Kota Kinabalu, Sabah

"I love the asianbookie VIP programme. Every time I play, I earn points I can redeem for cashback. I've reached Gold VIP status and my withdrawal limit is so much higher now. It really makes you feel valued as a loyal member."

Zulaikha N.
Kuching, Sarawak
Frequently Asked Questions About AsianBookie

Answers to the most frequently asked questions from prospective new members about who we are and how we operate

Yes, asianbookie operates under an official licence issued by a recognised regulatory authority. Our platform is subject to strict compliance requirements covering user identity verification, player fund protection, independently audited game fairness and responsible gambling practices. We fully comply with the requirements of Malaysia's Personal Data Protection Act (PDPA) 2010 in handling the personal information of all our members. Our licence and regulatory details can be reviewed on our Terms & Conditions page.

asianbookie has been operating since 2015, giving us close to a decade of experience in Malaysia's online betting industry. The platform was built specifically for the Malaysian market, with a strong focus on content, language and payment methods relevant to local users. Since its founding, asianbookie has grown from a small football betting platform into a full digital entertainment ecosystem serving over 100,000 active members from across Malaysia, including Sabah and Sarawak.

The security of player data and funds is an absolute priority at asianbookie. We use 256-bit SSL encryption technology across all transactions and data communications – the same standard adopted by leading banking institutions. Our systems hold ISO 27001 certification for information security management. Player funds are held in accounts segregated from the company's operational accounts, ensuring your money is always available for withdrawal regardless of any operational scenario. Your personal information is never shared with third parties without your consent, and is managed in full compliance with Malaysia's PDPA 2010. For complete details, please refer to our Privacy Policy.

The asianbookie customer support team is available 24 hours a day, 7 days a week across multiple channels. The fastest option is Live Chat, accessible directly from the asianbookie platform – with an average response time of under 3 minutes. You can also reach us by email at support@asianbookie.express for enquiries that require documentation or supporting evidence. All our support agents are fully fluent in Bahasa Melayu, ensuring there is no communication gap between you and our team. For urgent technical issues affecting access or transactions, Live Chat is the recommended channel.

Responsible gambling is not just a tagline at asianbookie – it is a core value that shapes how we design our products and engage with our members. We provide self-limiting tools that allow players to set daily or weekly deposit limits, betting limits, and cooling-off periods or full self-exclusion from the platform. All these tools can be activated independently through account settings or by contacting customer support, with no penalties applied. We also provide links to support resources including the Malaysia Talian Kasih (15999) for players who need help with gambling-related concerns. asianbookie only permits registration for individuals aged 18 and above, and carries out age verification during the sign-up process. For full details, please visit our Responsible Gambling page.
Contact AsianBookie

We are always ready to listen and to help

Live Chat

The fastest way to get immediate help. Average response time under 3 minutes, 24 hours a day.

Available 24/7
Email

For detailed enquiries or issues that require supporting documentation.

support@asianbookie.express
Operating Hours

Asianbookie customer support operates around the clock, with no public holidays or rest days.

24 hours / 7 days / 365 days
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Join the AsianBookie Community Today

Over 100,000 Malaysian players have trusted asianbookie for their online sports betting and casino experience. Now it's your turn – register free and claim your Welcome Bonus of up to RM 888.

Betting is for individuals aged 18 and above only. Please bet responsibly.

Bahasa Melayu